How Much Does a Website Cost in 2025? A Guide to Prices and Value

Introduction

"How much does a website cost?" is one of the first and most important questions every entrepreneur asks on the verge of the digital age. And the answer? It's not as simple as it might seem. Prices can range from a few thousand crowns for a DIY solution to hundreds of thousands for complex portals. This range can be confusing for small and medium-sized business owners.

This article is not just another price list. It is your strategic guide to the world of web development in 2025. We will walk you through all the factors that influence the final price, show you concrete model examples with real price ranges, and advise you on what value you should expect for your investment. Our goal is that after reading this, you will know exactly what kind of website your business really needs and how to recognize a fair and transparent offer.

Why do web development prices vary so dramatically?

Imagine you are buying a car. You can get a small city car, a reliable family station wagon, or a luxury sports model. They all get you from point A to point B, but they differ in performance, comfort, design, and of course, price. It's the same with websites. The price is not just a random number, but a reflection of the time, technology, experience, and value that the website will bring.

Here are the key factors that play the biggest role:

• Type and scope of the website: A simple online business card with five subpages will logically be cheaper than an extensive e-shop with thousands of products and integration with a warehouse system.
• Design and graphics: Will you use a ready-made template for a few hundred, or will you invest in a unique custom design that perfectly reflects your brand? Custom design is more expensive but offers originality.
• Custom features: Do you need a reservation system, a calculator, a member section, or integration with external applications (API)? Each specific function adds to the complexity and therefore the price.
• Content creation: Will you provide the texts, photos, and videos yourself, or do you need a professional copywriter and photographer? Quality content is king and significantly affects the success of the website.
• SEO and marketing readiness: Should the website be built from the ground up to be visible in search engines? This requires keyword analysis, technical optimization, and a well-thought-out structure.
• Who creates the website: Prices differ between a student, a freelancer, and an established digital agency with a team of specialists. Agencies tend to be more expensive, but they often offer more comprehensive services and guarantees.

Breakdown of websites by price and value in 2025

To make it as easy as possible for you to navigate the "jungle of offers", we have divided the market into several clear categories. For each, we state not only the typical price range but, most importantly, who the solution is suitable for and what real value you can expect.

1. Minimum budget solutions (up to 15,000 CZK)

This category mainly includes DIY ("Do It Yourself") platforms like Wix or Webnode, or very basic websites from beginner freelancers.

• Who is it suitable for? For hobby projects, testing a business idea, or if you just need a very basic online business card and have a very limited budget.
• What do you get for it? Usually a one-page website or a presentation with a few subpages built on a ready-made template. Functionality is limited and the design is not original.
• What to watch out for? Hidden platform operating fees, limited SEO optimization options, and almost no possibility of future expansion. It often happens that such a website quickly becomes insufficient and a complete rebuild is necessary.

2. The affordable web and the golden mean (15,000 – 50,000 CZK)

This is where most freelancers and smaller agencies are. It is the most common choice for self-employed people and small businesses who are serious about their online presentation.

• Who is it suitable for? For local businesses (restaurants, craftsmen), consultants, smaller guesthouses, and anyone who needs a professional but affordable website that will bring in customers.
• What do you get for it? A quality company website (approx. 5-10 subpages) built on WordPress, often with a modified premium template. It should include basic SEO settings, responsive design, and contact forms. The average price ranges between 30,000 and 80,000 CZK.
• What to watch out for? Check the supplier's references. Ask if the price includes content filling and basic training for website administration.

3. Professional custom website (50,000 – 150,000 CZK)

This category is usually served by experienced agencies and top freelancers. It is no longer just about "making a website", but a comprehensive service including strategy, custom design, and a focus on business results.

• Who is it suitable for? For established small and medium-sized companies that want to grow, expand, and perceive the website as a key sales and marketing tool.
• What do you get for it? A unique graphic design, sophisticated information architecture, advanced features (e.g., a simple reservation system), and thorough SEO optimization. The website is built exactly to your goals.
• What to watch out for? Require a detailed specification and work schedule. Make sure the supplier understands your business and goals.

4. Large and e-commerce solutions (from 150,000 CZK upwards)

Prices for robust e-shops, portals, or web applications can climb to hundreds of thousands or even millions of crowns.

• Who is it suitable for? For medium and large companies, specialized e-shops with advanced functions (B2B zones, product configurators), and technology startups.
• What do you get for it? A complex custom solution that can include integration with ERP, CRM, payment gateways, and other external systems. The emphasis is on performance, security, and scalability.
• What to watch out for? Choosing a reliable and technically proficient partner is absolutely key here. The project requires detailed analysis and project management.

Model examples with indicative prices

For a better idea, we have prepared three specific scenarios that we often encounter at Business Ranker. The prices are indicative for 2025.

Example 1: Website for a local restaurant

• Goal: Present the menu, attract customers with a daily offer, allow easy table reservations, and display a photo gallery. Visibility in local search ("restaurant Prague 5") is crucial.
• Scope: A simple, visually attractive website with approx. 5-7 subpages (Home, Menu, Daily Offer, Gallery, Contact, About Us). Integrated simple reservation form.
• Typical solution: WordPress with a quality modified template.
• Indicative price: 35,000 – 60,000 CZK.

Example 2: Simple business card for a freelancer (e.g., consultant)

• Goal: Present oneself professionally, build a personal brand, collect contacts of potential clients through a blog and an inquiry form.
• Scope: A clear one-page website or a smaller multi-page website (Services, References, About Me, Blog, Contact). Emphasis on quality texts and a professional portrait.
• Typical solution: Clean, minimalist design on WordPress.
• Indicative price: 25,000 – 45,000 CZK.

Example 3: Smaller e-shop on WordPress (WooCommerce)

• Goal: Sell a narrowly specialized range of products (e.g., 50-100 products). Connection to an online payment gateway and a carrier. Basic marketing functions.
• Scope: E-shop built on WooCommerce, with a unique design adapted to the brand. Implementation of payment methods, shipping settings, basic SEO for products.
• Typical solution: WordPress + WooCommerce.
• Indicative price: 80,000 – 200,000 CZK (the price varies significantly depending on the complexity of the functions).

Don't forget about hidden and operating costs

Creating a website is a one-time investment, but its operation costs money. When planning a budget, it is key to also count on regular expenses.

• Domain: The address of your website (e.g., www.your-website.cz). The fee is annual and is around 200-300 CZK.
• Hosting: The space on the server where your website is stored. Quality hosting for a company website costs approximately 1,000 – 3,000 CZK per year. Don't skimp on hosting, it affects the speed and security of the website.
• Maintenance and administration: A website is like a car, it needs regular service. System and plugin updates, backups, security monitoring. The price ranges from 500 to 5,000 CZK per month depending on the scope of care.
• Further development and marketing: Creating a website is not the end, but the beginning. Count on further investments in SEO, PPC advertising, or content marketing to let people know about your website.

Checklist: What to ask the agency before signing the contract

Choosing the right supplier is half the battle. To avoid disappointment, we have prepared a list of key questions for you.

1. What exactly does your price include? Does it include the purchase of a template/plugins, content filling, basic SEO, or training?
2. What will the whole process look like? What are the individual phases of the project and when will you require my cooperation and feedback?
3. Will the website be mine? After payment, will I be the sole owner of the website, including all access? (The correct answer is yes).
4. What system will the website run on? Will it be easy to edit and manage in the future? (WordPress is a great choice).
5. Is the design responsive? Will the website display correctly on mobiles and tablets?
6. How do you handle SEO? Is technical optimization for search engines part of your work?
7. What happens after the website is launched? Do you offer any warranty or support? What are the conditions and price of subsequent administration and maintenance?
8. Can you show me your references? Ideally on projects similar to mine.

Conclusion: A website is not an expense, but an investment

Looking at a website only as a cost item is short-sighted. In 2025, a quality website is one of the best investments you can make for your business. It is your tireless salesman who works 24 hours a day, 7 days a week. It brings in new customers, builds trust, and represents your brand.

The key to success is to choose a solution that matches your goals and budget, and to find a partner who will not only "click together a website" for you, but will become your guide in the online world. We hope this guide has helped you to get a better orientation.

Do you have more questions or are you thinking about a new website? Contact us. We will be happy to discuss your needs with you without obligation and prepare a transparent, tailor-made offer.

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